Complete Brand Kit
Saints of London is a premium barbershop committed to delivering a luxurious and innovative haircutting experience. With two prime locations in North London, they have established a thriving business and a loyal clientele. Their vision is to revamp their identity both online and in-store, ensuring existing clients return while attracting a broader audience.
Saints of London is upgrading their business model to offer clients more than just a haircut. The rebrand and interior design focus heavily on enhancing the client experience and increasing visibility through online exposure, in-shop creative development, and strategic marketing.
To seize future opportunities, Saints must carefully evaluate their market presence. They need to build a brand that generates not only interest but also momentum, making them impossible to ignore. Their proposition must be compelling, clearly defining what they stand for, and setting them apart from competitors.
Font Type
Angled Regular
Usage: Hero titles and major headings, always in all capitals.
Characteristics: Bold, modern, and sophisticated with wide letter spacing for strong impact.
Boulders Beach Script
Usage: Subheadings and important text, suitable for both uppercase and lowercase.
Characteristics: Elegant and versatile, adding a personal and creative touch.
Proxima Nova
Usage: Body text.
Characteristics: Clean, readable, and modern, perfect for maintaining clarity in longer text sections.
Colour Palette
The colour palette for Saints Barbers London features a five-shade green tonal scheme, selected for its strong connections to nature, renewal, and freshness—perfectly fitting for the brand. The gradient from dark to light creates striking contrast and can be seamlessly applied across all branding materials.
Character, Values & Tone
To establish a strong brand character, Saints Barbers London must define a distinct set of guiding principles that drive the business forward. These pillars should reflect the brand's core purpose and values, creating a trustworthy and engaging identity for both existing and potential clients.
Style of Imagery
The imagery style for Saints Barbers London combines elements of nature, elegance, and a touch of rugged masculinity. The images feature:
Natural Elements:
Jungle Theme: The use of green foliage and natural landscapes, such as leaves and jungle scenes, emphasises a connection to nature and a sense of freshness and renewal.
Organic Textures: The incorporation of natural textures like wood and greenery creates a calming and grounded atmosphere.
Black and White Photography:
Timeless Quality: The black and white images add a timeless and classic feel, suggesting tradition and expertise in barbering.
Focus on Craftsmanship: Close-ups of barbering techniques highlight the skill and precision involved in the services offered.
Brand Integration:
Consistent Branding: The images seamlessly integrate the Saints Barbers London logo, ensuring brand recognition and coherence.
Stylish and Modern: The branding elements are presented in a modern and stylish manner, aligning with the upscale image of the barbershop.
Contrast and Composition:
Dynamic Contrast: The combination of lush green elements with monochrome photography creates a striking contrast that captures attention.
Thoughtful Composition: Each image is carefully composed to balance elements of nature with the professional barbering environment, enhancing visual appeal.
Graphics & Digital Art
Bold line work, jungle patterns, and animal elements will be skilfully integrated with vibrant, hand-drawn designs to create a powerful and unforgettable visual statement. This artistic blend will ensure a striking and memorable impact, capturing the essence of nature and creativity in a harmonious display.
Brand Stationary
The brand stationery for Saints Barbers London features a minimalist and elegant design, combining clean lines and ample white space with subtle jungle-themed accents. The business cards and letterhead prominently display the Saints Barbers logo, using Angled Regular and Proxima Nova fonts for a professional appearance. The inclusion of green botanical elements adds visual interest without overwhelming the design. This cohesive approach ensures all printed materials reflect a sophisticated and unified brand identity, leaving a lasting impression on clients and partners.
Brand Look & Feel
These ready-to-use concepts for Saints Barbers London showcase a cohesive and visually striking brand identity. The designs incorporate bold line work, jungle patterns, and animal elements, blending them with vibrant, hand-drawn illustrations to create a powerful visual impact. The use of botanical and wildlife motifs, combined with clean, modern typography, reinforces the brand’s connection to nature and luxury.
Social Media
Introducing our latest series of 9 Instagram posts, crafted for seamless future implementation in a stylish chequerboard grid. This collection features a dynamic mix of edited and raw photography, creating a visually captivating and cohesive feed for Saints Barbers London.
Moodboard & Interior Styling
The space features high-quality materials, including polished gold accents and sleek modern furnishings, seamlessly integrated with lush jungle-themed decor. Mirrors framed with elegant gold trim and greenery, along with sophisticated lighting fixtures, create an upscale yet inviting atmosphere. The use of rich textures, such as leather chairs and wooden elements, enhances the overall aesthetic, providing a unique and memorable experience for clients.
Business Bonus
Saints Barbers London takes pride in offering not just exceptional services, but also an exquisite range of luxury branded barbering objects that elevate the grooming experience.
